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What is CRM - Customer Relationship Management

Customer Relationship Management is one of many different approaches that allow a company to manage and analyze its own interaction with its own past, current, and potential customers. It is data analytic-based software that provides you with customers' history with a company to improve business relationships with customers, which further focuses on customer retention and drives more sales growth. Image Source: https://www.mostinside.com/ > Customer Relationship Management  Image Source: https://www.crminternational.com/    Customer Relationship Management is one of the best ways to manage and analyze, interactions done by your company in its past and present. CRM is based on a very brilliant approach for its results i.e. it compiles your whole communication data which includes the company's website, telephone, email, live chats, social media, and even your marketing materials. Basically, we can say it uses data analysis about customers to improve business relations and m